About Us


In a world where accruing, processing and communicating knowledge defines our identity and our place in the world, we inherently believe that integrity and utility of knowledge pivots on building mental models as tools for powerful thought. 

On a day to day basis we consume a lot of news and information on topics that are important to us.  But reading can quickly become a transient act and the value that we extract from our efforts start to fade into the busy lives we lead. The idea of ‘news fades but knowledge lasts’ is the ethos behind our thinking, where everything we write comes with an underlying model that attempts to give integrity to the knowledge the reader is consuming.


The world is in a constant state of flux, a million transformations beginning and ending concurrently. The overwhelming amount of information on these topics has created pervasive habits around information consumption – essentially the ‘knowing’ of information.

At 4th Quadrant, we find that consuming to ‘think’ acts as the precursor to habit building around second-order thought. It’s in this order of thinking that we are able to contextualise transformations and their magnitude of impact. By training the mind to deliberately navigate information we can form intuitive habits which help us transform the information we consume into powerful thought.

4th Quadrant’s model for thinking about transformations:

Identify events on a spectrum of transformation; from trends to paradigm shifts.

Contextualise transformation by understanding the catalysts and convergence points that create opportunities within any state of flux.

Give the transformation conceptual structure (mental model) to create concept stickiness

Laterally link the models created into a web of interconnected ideas to increase the ability to transfer and cross-pollinate ideas across topics.

Convert a concept into tangible touchpoints to transition it from a static piece of information into a powerful thought or mechanism that can be acted on.