Articles Mental Models

Rich app, poor app – social capital as currency

While the earlier strategic decisions of social media platforms seem to illogically evade monetisation, they are in fact the deliberate gamification of social capital. Monetisation is more easily achieved and defended behind a strong social moat.

Connected intelligence, the ubiquitous experience of WeChat

A lot of the technology we use today achieves a certain extent of connectivity, intelligence and network formation, but ‘individual intent’, either economic or social in nature, remains a concept difficult to configure and optimise for.

Maslow’s hierarchy in gaming – player motivation

The gaming industry in its endeavour to meet the needs and desires of real-world individuals within the microcosm of the gaming environment, hinges on perfecting the art and science of two factors - mode of access and player motivation.