Snippets Business Models

Snippet | Live streaming & the challenge of creating sticky communities

Where live streaming is becoming an increasingly popular social media format, Restream, as a cross-platform simultaneous streaming service, becomes an important tool for streamers to find and retain sticky communities without imposing the limitations of a closed off ecosystem.

Snippet | Furniture retail’s digital frontline

Amazon’s latest version of its AR app compounds on its strategy to enhance the online experience of buying furniture. Its primary objective is to capture the digital market share of furniture retail before giants like IKEA and Costco build out their omnichannel capabilities.

Snippet | The Netflix Shuffle

For streaming services like Netflix, the battle for users’ discretionary time occurs on two major fronts - content and personalisation. Hacking personalisation through sophisticated recommender engines becomes as important as content in achieving retention in a saturated market.

Snippet | Tiktok’s virality and music distribution

The partnership with UnitedMasters, a music distributor, is a strategic move by TikTok to build on its ability to be more than an entertainment platform and become the home for young independent artists seeking an avenue for exposure.

Snippet | The Epic fight against app store monopolies

Epic Games has filed individual lawsuits against Apple and Google, citing the tech giants’ monopolistic control over their Android and iOS ecosystems as the point of contention. However, the antitrust implications for Apple and Google look very different.

Snippet | TikTok’s potential $588 per user valuation

At a market cap of $755 billion (at point of writing) Facebook’s per user value is around $290. If Facebook is some leading indicator of the pinnacle of per user value for social media, then at $50 billion for the roughly 85 million American users, TikTok’s per user value would be $588.

Snippet | Paypal’s QR Payments strategy for crowded physical retail

Paypal is re-prioritising its QR Payments project to leverage the pandemic instigated focus on contactless payments to establish a foothold in physical retail. QR’s ease of deployment can help Paypal achieve merchant adoption, however consumer adoption in the US remains a challenge.

Snippet | Walmart adds 15,000 sellers to their e-commerce platform

Following a surge in online shopping and Walmart’s merging of its grocery app with its marketplace, it has outperformed Amazon on seller performance to become the Iphone’s number one shopping app.

Snippet | Shoploop’s social capital problem

Shoploop is attempting to combine the success of the short-form video format popularised by TikTok with the success of makeup tutorials on YouTube to convert discovery into sales - an effective constriction of the sales funnel. However, it lacks easy access to social capital as fuel for growth.

Snippet | Neuroscience-as-a-service

Kernel claims to change the game for companies, researchers and scientists trying to gain more insight into the brain - a bottleneck that founder Bryan Johnson posits is the reason AI capability is on a far more promising trajectory than humans themselves.